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KHPC Supercars New Website August 30th 2014 @ 12:28am

KHPC
Launch date August 2014
Maidstone – UK

Introduction

For over twenty nine years KHPC, Kent High Performance Cars, has been providing both Ferrari and supercar sales and services to an international client base. Their continued growth has resulted in them having to separate the business between sales and service. Thus, The Ferrari Centre would offers Ferrari sales whilst the larger new website would provide details on their Ferrari and supercar services as well as providing a sales area for non-Ferrari vehicles.

With this in mind Roger and Claire Collingwood of KHPC approached the Directors of Wallgo, who have a  reputation for their photography and website services  amongst the Ferrari fraternity, to create a new website for KHPC.

This was a great opportunity for us at Wallgo as both Roger and Claire have a great respect and understanding of modern day online marketing requirements and thus, we did not have to educate them about the importance of a well-planned and upgradable website platform which is vital if you want to create a powerful online presence.

The new  website objectives
The key objective was to attract interest to the workshop side of KHPC as well as the non-Ferrari sales vehicles. Whilst well known, not many people realised that KHPC offered a comprehensive range of services for Aston Martin, Lamborghini, Maserati and other unique car marques not to mention, Ferrari. Finally websites are not just about instant sales, they are there to educate people about the client’s services and further enhance the BRAND.

Looking to the future the plan was to steadily develop and grow the website adopting necessary new technologies as they are introduced by both Google and W3C.

The Wallgo website key benefits
- Full screen images for all photographic areas.
- Automatic slideshow creation.
- Automatic image scaling, editing and placement.
- SEO forms part of the bespoke website structure for each specific business.
- Unique individual SEO options for image upload.
- Full user applied text and image updates.
- Unique central ‘MEDIA’ storage for shared images and content.
- Full feedback and e-mail capture facilities.

The story so far
Our initial KHPC website won us the ‘Digital Entrepreneur Award’ as ‘Web Developer of the year 2012’for all the above reasons.

The latest KHPC website developed by Wallgo goes beyond the original concept whilst adopting the latest ‘responsive’ format for viewing on all mobile, tablet and laptop devices. This simply means that the Wallgo developed website automatically resizes itself to show full content on these different sizes machines. This far is better than a dedicated ‘mobile’ website as these have to cut down on content and information making the corporate presentation somewhat limited.
The latest KHPC website has been re-developed to accommodate many new and time saving options like multiple image uploads, ‘drag-n-drop’ image placement, the centralised ‘media’ storage area, instant on demand PDF generation, multi-user administration for login and user flow and much more.

Take a look at the KHPC website–
We have included a few links key areas of the public side of the new KHPC website to demonstrate its features. We have given a brief overview of each link.

When viewing images please use the ‘FULL SCREEN’ mode by clicking on the two headed arrow to the bottom left of the gallery area. Follow this by then hitting your ‘F11’ key on your keyboard.

Home page showing the important attention grabbing information that includes…
-Latest news…
-Latest sales cars…
-The alternating main image on the home page takes a live feed from the first image in each sales car section…
-The bottom grey bar appears on each page within the website providing important contact information for quick access…
 http://khpcsupercars.co.uk/

Main sales page …
-Quick links to recently added cars…
-Clever search options…
-Sales images link as well as buttons…
-Full screen imaging with manual or automatic slideshow features…
KHPC sales

Main gallery page …
-
All gallery images taken using the Wallgo HDR Imaging…
-Large linkable thumbnail images to individual gallery areas…
KHPC picture galleries

Main news page …
-Quick links to recently added cars…
-Quick links to latest news options…
-Large linkable thumbnail images to individual news areas…
-Full screen imaging with manual or automatic slideshow features…
KHPC News

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