Professional Photographic Services

Inchcape's Cooper Mini Tonbridge Automotive Photography May 20th 2015 @ 3:07pm

Our automotive photography team provide a unique photographic service called HDR Photography. HDR Photography is a photographic technology that provides far greater image quality, colour, tonal range and clarity than traditional photographic methods can provide.

Not to be confused with HD Photography which is basically high definition imaging that most professional digital cameras provide? HDR Photography goes way beyond HD images.

We are unique in offering our HDR Photographic services and have worked hard in educating a number of leading automotive manufacturers and automotive dealerships about the huge benefits of using our HDR photography. Indeed, many of these automotive organisations have invested millions in developing class leading dealerships and have made extensive use of our property HDR Photography for both the on-going construction images and the final showroom photographs for corporate presentations and marketing.

We often post our recent automotive HDR photographic work here to encourage business users to look at our website and photographic services. We feel that the use of HDR photography really enhances the image of any commercial organisation that use this services.

We recently visited Inchcape’s new Cooper Mini dealership in Tonbridge to take photographs of the completed development. We wanted to demonstrate the flexibility of HDR imaging for both night-time and daytime shoots.

One of the side benefits of using HDR imaging is the reduced health and safety risk to people who are working around us whilst we are taking our HDR images. Garages can be busy places with people and kids running round. Traditionally, photographers would need to us mobile lighting rigs to capture interior shots especially if they wanted to capture detail in the dark areas of a building.

However when taking images for HDR purposes, all we need is a high definition digital camera and a tripod, no lights, no electrical cables, no risk!


You will see the small black gallery area on each page. You need to click the two headed arrow to the bottom left of the gallery area. Then press your ‘F11’ key on your keyboard. This will remove all 'menu bars' and provide a 'full screen' viewing experience. Simply press your F11 key to return the screen to normal.

What is HDR photography? What are its benefits?
What is HDR Photography?

Traditional images – V – HDR images
What is HDR photography?


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