Professional Photographic Services

Beadles VW - Sigma - Tamron - Dealership HDR Photography September 29th 2015 @ 5:04pm

Our automotive photography team provide a unique photographic service called HDR Photography. HDR Photography is a photographic technology that provides far greater image quality, colour, tonal range and clarity than traditional photographic methods can provide.

Not to be confused with HD Photography which is basically high definition imaging that most professional digital cameras provide? HDR Photography goes way beyond HD images.

We are unique in offering our HDR Photographic services and have worked hard in educating a number of leading automotive manufacturers and dealerships about the huge benefits of using our automotive HDR photography. Indeed, many of these automotive organisations have invested millions in developing class leading dealerships and have made extensive use of our automotive HDR Photography for both the on-going construction images and the final showroom photographs for corporate presentations and marketing.

As a B2B business that offers professional automotive photographic services we carry a range of industry leading digital camera equipment that includes both Canon and Nikon products. Both manufactures are regarded as class leading photographic manufacturers offering award winning full frame cameras and lenses.

However, the automotive photographic team at wallgo regularly purchase and test new photographic equipment that hits the market promising new ideas and developments. We are starting to find that the less acclaimed and acknowledged digital lens manufactures are now producing certain models that can match the much more expensive Canon and Nikon offerings.

On paper, these products may appear to fall short of the industry leading names but in practise, they offer a truly high quality alternative. With this in mind, we recently tested two new lenses, the Sigma 12-24mm f/4.5-5.6 DG II HSM and the Tamron 70-300mm f/4-5.6 Di VC USD.

The Sigma 12-24mm f/4.5-5.6 DG II HSM presented a potentially amazing lens that would enable us to capture truly wide angle shots. However, most wide angle lenses suffer from a range of technical issues and shortfalls ranging from distortion, edge to edge softness and colour fringing.

The Tamron 70-300mm f/4-5.6 Di VC USD is a light weight and small zoom offering relatively long range coverage. It does have a few draw backs in that it is a slow lens making hand held and poorly lit frames difficult to capture. We won’t bore you with a full report here as we would ask you to simply take a look at the test images we shot using our HDR technology and see what you think.

What we will say is that we looked to find the most difficult and challenging set of circumstances to test these lenses under. HDR photography will add to any imperfections that these lenses may have due to the multiple images being used to create just one multi-tonal shot. In addition, we chose to take our shots between 4pm and 6pm on a sunny afternoon where the sun was at its lowest in the sky and thus creating contrasting shadows that most camera image sensors will have trouble with.

Finally we needed an interesting and typically commercial subject to shoot. We approached Beadles VW in Dartford. They were very accommodating and helpful and allowed us to photograph their wonderful dealership.

We were impressed with the two lenses given the difficulties with the direct and contrasting sunlight that plagued our every frame.


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What is HDR photography? What are its benefits?
What is HDR Photography?

Traditional images – V – HDR images
What is HDR photography?


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