Professional Photographic Services

Inchcape Automotive Construction

Automotive Photography - Construction Photohgraphy - Audi Dealerships - Inchcape Audi - HDR Photography

Our automotive & property photography team provide a unique photographic service called HDR Photography. HDR Photography is a photographic technology that provides far greater image quality, colour, tonal range and clarity than traditional photographic methods can provide.

Not to be confused with HD Photography which is basically high definition imaging that most professional digital cameras provide? HDR Photography goes way beyond HD images.

We are unique in offering our HDR Photographic services and have worked hard in educating a number of leading automotive manufacturers and dealerships about the huge benefits of using our HDR photography. Indeed, many of these automotive organisations have invested millions in developing class leading dealerships and have made extensive use of our HDR Photography for both the on-going construction images and the final showroom photographs for corporate presentations and marketing.

We have been using our HDR photographic techniques to photograph a range of architectural photographic images for the new Inchcape Tunbridge Wells Audi dealership. Our brief was to visit this Audi development every week to capture the construction images. Finally we would photography the completed Audi showroom using HDR photography.

When visiting a modern construction site, you are faced with many dangers that could cause serious injury to a photographic team. Imagine trying to capture a detailed photograph within a very poorly lit building site with no real lighting or power to hand. Using traditional photographic methods you would need to carry around a mobile lighting unit to provide illumination for your photographs. This is a problem area as you would have to struggle with a lot of equipment and multiple staff members to help carry the load whilst trying to avoid the builders and their heavy plant!

When engaging the architectural HDR photographic team at Wallgo, all we need at a location, as described above, is just one tripod, one camera and a single photographer! No mobile lighting rigs, no power packs, no cables and just one person! The same applies to using our HDR photographic services in busy shopping centres or commercial locations; we present very little obstruction to both staff and customers!

The objective of these HDR photographic images was for reference purposes to plot the progress of the developments. There has been no attempt to edit out select areas of the images or ‘draw’ in sections to mask unwanted areas.

Clearly HDR photography is ideal suited to architectural photography or on-going construction photography.

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What is HDR photography? What are its benefits?
What is HDR Photography?

Traditional images – V – HDR images
What is HDR photography?

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