Professional Photographic Services

Traditional Photography - V - HDR Photography

HDR Photography - Automotive Photography - Property Photography

automotive Our automotive photography team provide a unique automotive photographic service called HDR Photography. HDR Photography is a photographic technology that provides far greater image quality, colour, tonal range and clarity than traditional photographic methods can provide.

Not to be confused with HD Photography which is basically high definition imaging that many professional digital cameras provide? HDR Photography goes way beyond HD images being taken using modern DSLRs.

We are almost unique in offering our HDR Photographic services and have worked hard in educating a number of leading automotive manufacturers and automotive dealerships about the huge benefits of using our HDR photography. Indeed, many of these automotive organisations have invested millions in developing class leading automotive dealerships and have made extensive use of our HDR Photography for both the on-going construction images and the final dealer showroom photographs for corporate presentations and marketing.

Maranello Ferrari, based in Egham, is the UKs leading Ferrari dealership and is located in a 1930s Art-Deco building called the Clock Tower. The showroom does present a photographic challenge to modern digital camera equipment. Digital cameras are not good with capturing the colour RED and when combined with the very bright white surroundings of this location, traditional photographic methods would be stretched. We hope you agree that the HDR photographs have managed to capture a wide range of colours and detail.

This photographic gallery was created to show the difference between traditional photography and the HDR equivalent shots.


You will see the small black gallery area on each page. You need to click the two headed arrow to the bottom left of the gallery area. Then press your ‘F11’ key on your keyboard. This will remove all 'menu bars' and provide a 'full screen' viewing experience. Simply press your F11 key to return the screen to normal.

What is HDR photography? What are its benefits?
What is HDR Photography?

Traditional images – V – HDR images
What is HDR photography?


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