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Inchcape Automotive & Property Photography

Our automotive photography team provide a unique photographic service called HDR Photography. HDR Photography is a photographic technology that provides far greater image quality, colour, tonal range and clarity than traditional photographic methods can provide.

Not to be confused with HD Photography which is basically high definition imaging that most professional digital cameras provide? HDR Photography goes way beyond HD images.

We are unique in offering our HDR Photographic services and have worked hard in educating a number of leading automotive manufacturers and dealerships about the huge benefits of using our HDR photography. Indeed, many of these automotive organisations have invested millions in developing class leading dealerships and have made extensive use of our HDR Photography for both the on-going construction images and the final showroom photographs for corporate presentations and marketing.

The automotive photography team at Wallgo were proud to have been asked to photograph many of the new Inchcape automotive developments using our unique automotive HDR photography. Inchcape have found that that our property HDR photography can capture far greater detail and clarity than any other photographic process. Indeed, the health and safety considerations are far better.

When visiting a modern construction site, you are faced with many dangers that could cause serious injury. Imagine trying to capture a detailed photograph within a very poorly lit building site with no real lighting or power to hand. Using traditional photographic methods you would need to carry around a mobile lighting unit to provide illumination for your photographs. This is a problem area as you would have to struggle with a lot of equipment and multiple staff members to help carry the load whilst trying to avoid the builders and their heavy plant!

When engaging the HDR photographic team at Wallgo, all we need at a location, as described above, is just one tripod, one camera and a single photographer! No mobile lighting rigs, no power packs, no cables and just one person! The same applies to using our HDR photographic services in fully stocked showrooms, we present very little obstruction to both staff and customers!

Whilst HDR photography can be used to create wonderful and artistic images, it can also provide detailed ‘reference’ images required by both architects and developers.

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PLEASE SEE OUR GALLERY ‘FULL SCREEN’ VIEWING DETAILS BELOW >>
You will see the small black gallery area on each page. You need to click the two headed arrow to the bottom left of the gallery area. Then press your ‘F11’ key on your keyboard. This will remove all 'menu bars' and provide a 'full screen' viewing experience. Simply press your F11 key to return the screen to normal.

What is HDR photography? What are its benefits?
What is HDR Photography?

Traditional images – V – HDR images
What is HDR photography?

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